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The UCLA - NUS curriculum consists of 16 modules and a two-part management practicum conducted over six 2-week segments in residence at NUS, UCLA and Shanghai. The entire course lasts 15 months. The modules stated below are subject to periodic curriculum review by UCLA and NUS and are subject to change.
1) Leadership & Managerial Skills
Combines comparative (East-West) sociological and psychological perspectives on management to provide for an understanding of the imperatives of managing complex organizations as well as enhancing leadership and managerial skills.
2) Asian Business Environment
Provides a foundation for the understanding of the economic and political environment of business in Asia.
3) Economic Analysis for Managers
This course develops principles of microeconomics to enable managers to manage more effectively in relation to customers, suppliers, competitors, employees, and the regulatory environment. You will learn when and how to apply quantitative and qualitative tools in situations of scarce resources, competition, and imperfect markets.
4) Financial Accounting
Familiarizes the manager with functions of accounting by focusing on use of external financial reports for evaluating corporate performance and use of accounting information for internal planning and control.
5) Data Analysis & Management Decisions
Survey of statistical model building with emphasis on managerial interpretation of statistical summary of data. Classical statistics covered through multiple regression to support courses in finance and marketing that follow.
6) Marketing Strategy & Policy
Covers strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion and new product decisions.
7) Logistics and Operations Management
Introduces the participants to the functional areas of logistics and operations management, with a focus on the more current developments and their strategic and managerial significance.
8) Corporate Governance, Business Law & Ethics
Discusses the importance of corporate governance and the mechanisms that help control managerial behavior. The law and ethics section will enable students to think critically about contemporary ethical issues and dilemmas faced by businesses and their stakeholders.
9) Corporate Finance
Covers some of the most important topics in managerial finance. Emphasis is placed on the optimal allocation of resources for both individuals and corporations.
10) Negotiations Behavior
Presents theoretical principles and concepts from psychology, sociology and economics through lectures and readings, with focus primarily on improving practical negotiating skills through experiential learning (i.e., negotiations simulations).
11) Corporate Entrepreneurship
Covers the activities involved in creating and exploiting new, innovative resource combinations in the context of existing corporations. The course focuses primarily on managerial efforts aimed at the identification, development and exploitation of technical and organizational innovations, the management of new product or process developments, and on effective new venture management.
12) International Management Strategies
Studies economic and business decisions in an international context, with emphasis on formulation and implementation of management strategies in multinational enterprises. Application of concepts of international economic analysis and exploration of international corporate strategies.
13) Contemporary Issues in Business (Services Marketing & Customer Asset Management)
Services Marketing focuses on the marketing and managing of services, and complements module Marketing Strategy & Policy. Customer Asset Management focuses on acquiring, serving and retaining customers through managing customer lifetime value, customer segmentation, data mining and the application of CRM instruments such as loyalty programs.
14) Competitive Strategy & Business Policy
Focuses on how general managers enhance and sustain business performance. It covers analytical and conceptual tools that are aids to the development of judgment. The fundamental focus, however, is not on tools, but on sharpening skills at developing robust judgments in the face of uncertainty and complexity.
15) Management of Technology & Innovation
Discusses the problems of managing technological innovation in Asia and the US. Topics include incorporation of technological consideration into strategy, adoption of technological innovation, promoting innovation through organizational design and leadership, E-business and M-business.
16) Strategic Leadership & Strategy Implementation
Designed to address several fundamental aspects of leading complex organizations, this course puts particular emphasis on the important tasks of developing well-aligned, high performance organizations and on the challenges of leading change in organizations. The primary goals of this course are to enable students to develop an organized point of view on strategic leadership, and increase their awareness of themselves as leaders.
17) Management Practicum
Designed to allow students to employ and enhance concepts learned in the classroom, the management practicum deals with global strategic issues. Students working in groups are to bring analytic thinking to problems of strategic importance for real-world businesses and organizations. Instead of reporting data on an existing situation, student teams actively challenge the company's strategic framework in its changing industries and persuasively recommend implementable action plans. Both an Anderson faculty member and an NUS faculty member will supervise the project to ensure that the students' work meets the academic requirements of the program.
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